Privacy policy

Mark Kelly Consultancy Ltd, trading as Forthwise, is the controller for personal information described in this policy. The company is registered in England and Wales under number 16911331 and its registered office is Suite E2, 2nd Floor, The Octagon, Middleborough, Colchester CO1 1TG. Privacy questions can be sent to takeaction@forthwise.co.uk.

When you contact us, we may receive your name, work email, telephone number, organisation, role and the information you choose to include in your message. We may also receive ordinary technical information needed to deliver and secure the website, such as an IP address, browser type, device information, requested page and server log records.

We use contact information to respond to enquiries, understand a potential requirement, arrange conversations and administer a prospective or existing business relationship. We use limited technical information to operate, secure and troubleshoot the website. Depending on the circumstances, our lawful basis will usually be legitimate interests in responding to business enquiries and running Forthwise, taking steps requested before entering a contract, performing a contract, or meeting a legal obligation.

We do not use the website enquiry process as permission for unrelated marketing. Where direct marketing is sent, it will be relevant to the recipient's role and the applicable legal basis and opt-out requirements will be respected. You can ask us to stop at any time.

Information may be handled by carefully selected providers supporting website hosting, email, IT, professional advice and business administration. They may only use it for the agreed purpose and must protect it appropriately. We may also disclose information where required by law, to protect legal rights or in connection with a business reorganisation.

Some technology providers may process information outside the UK. Where that happens, we will use an appropriate UK transfer mechanism or another lawful safeguard and take reasonable steps to ensure suitable protection.

We retain enquiry and relationship records only for as long as reasonably needed for the purpose collected, including follow-up, contractual, insurance, tax and legal requirements. Routine website logs are kept for a limited operational period. Records that are no longer required are deleted or securely anonymised.

UK data protection law may give you rights to access, correct or erase personal information, restrict or object to processing, and receive certain information in a portable form. Rights depend on the circumstances. Contact takeaction@forthwise.co.uk to make a request. You can also complain to the Information Commissioner's Office.

We use proportionate organisational and technical measures designed to protect personal information. No internet service can promise absolute security, so please avoid sending sensitive payment, cardholder or special-category information through a general website enquiry.

The site uses essential browser storage for theme and privacy preferences. With your consent, Google Analytics is used to understand visits and improve the website; advertising storage remains disabled. The cookie policy explains the controls in more detail.

We may revise this policy as the website, services or legal requirements change. Material changes will be reflected on this page.