Key IVR
IdentityPixel
AJC
AI automation & intelligent business operations partner
Commercial intelligence.
Intelligent automation.
Better decisions are the beginning. The real value comes from what happens next.
Forthwise helps identify where time and value are being lost. Ostina brings connected AI staff, automation and business tools to turn the right improvements into everyday operational reality.
Connect what happens next.
Understand the problem.
Improve how the business operates.
ForthwiseCommercial direction
Examine the customer journey, sales process, operational pressures and technology decisions. Establish what needs to change, which outcomes matter and how to judge value.
The right decisions, based on your business objectives.
OstinaIntelligent automation
Connect AI staff, approved business knowledge and specialist modules around defined responsibilities. Link the relevant stages so information and work can move between them.
The right technology, working within agreed business rules.
Useful AI should
move the work forward.
Writing a reply is useful. Remembering the next step, carrying the context and keeping the process moving is where connected automation adds another dimension.
Ostina's AI staff can take defined responsibilities, use approved business knowledge and work with the relevant tools. An enquiry can become a CRM record; a conversation can gather proposal requirements; accepted work can move into scheduling and, once confirmed, billing.
The aim is a better working process, with less manual coordination between stages and human review wherever it is needed.
Specialist capabilities.
One connected business.
Start with the process that needs attention. Connect the modules and AI support that make sense for your team.
Your connected workspace
Bring customer records, business activity and the modules you use into one accessible portal. The CRM keeps customer and company information connected to the work.
Explore Score
Keep the inbox moving
Categorise incoming email, prepare replies and follow up using approved business knowledge. Works with supported Microsoft 365 and Gmail environments.
Explore Pulse
Answer the next opportunity
Handle incoming calls, gather useful caller information and capture the next step, with an appropriate route to a person when needed.
Explore Vox
From requirements to proposal
Prepare professional quotations and proposals using approved templates, content and pricing information. Keep commercial decisions with the people responsible.
Explore Motif
Less calendar coordination
Support bookings, calendar management, reminders and everyday administrative requests so commitments remain organised.
Explore Tempo
Give conversations a next step
Turn approved meetings, site visits and voice notes into structured summaries, actions and follow-up that people can review and use.
Explore Conductor
Keep billing in step
Support invoice preparation, payment-status tracking and appropriate reminders. Financial exceptions and sensitive decisions stay with the right person.
Explore Ledger
Defined roles. Connected work.
Give digital team members agreed responsibilities across connected modules, with the business knowledge, tools and permissions needed to do the work.
Explore AI staffPersonal support for your people
Help authorised employees with their own work, using permitted context and preferences. Support existing teams and create more useful capacity.
Explore AI clonesScore brings the workspace together. The selected modules and AI responsibilities determine what your business can do.
Explore all Ostina modulesOne customer enquiry.
A business that follows through.
A possible workflow, configured around the business. This illustrates how the modules can work together; it is not a customer case study.
- 01
Enquiry arrives
A customer calls or emails. The relevant module captures the information.
Vox / Pulse - 02
Context is organised
The CRM can create or update the customer record and preserve the enquiry.
Score - 03
The conversation progresses
An authorised AI staff member responds or prepares a reply and gathers missing details.
AI staff / Pulse - 04
A proposal takes shape
Agreed requirements become a proposal using approved business content and pricing.
Motif - 05
Work is organised
Customer acceptance can trigger configured bookings, calendar updates and work preparation.
Tempo / Score - 06
Billing follows through
Confirmed completion information can progress to invoice preparation, payment tracking and reminders.
Ledger
Each handover depends on the selected modules, supported integrations and agreed permissions. Your team decides what runs automatically and what needs approval.
Your business.
Your rules.
Not every decision should be automated. Agree the boundaries, owners and escalation routes before work begins.
Approval Mode
AI prepares the agreed work, and a person reviews the actions that need approval. Keep a clear review point for important customer communications and commercial decisions.
Prepare → Review → ApproveFull Auto
Agreed routine actions can proceed within configured permissions, without someone prompting every step. Exceptions, sensitive decisions and work outside those boundaries return to a person.
Act within scope → Escalate exceptionsBegin with a focused process. Review the whole task, including checking and rework, before expanding automation. People retain accountability.
Less chasing.A steadier rhythm.
Your business is working.
Stay connected to it.
Terry is Ostina's conversational AI assistant, helping authorised people interact with their business through natural language and voice.
Ask about a customer, review information, discuss a quotation or request a permitted action across the relevant connected modules. Portal and mobile access follow the capabilities and permissions agreed for your setup.
Your AI team can continue its defined responsibilities without constant instructions. When you want to check in, Terry helps bring the conversation back to the work.
Start with the requirement.
Give the technology a purpose.
- 01
Understand
Establish the commercial challenge, operational pressures and outcome worth pursuing.
- 02
Identify
Find where automation may help, considering existing systems, controls and intended value.
- 03
Scope
Agree the modules, AI responsibilities, integrations and implementation requirements.
- 04
Implement
Ostina configures the selected capability, with appropriate testing and human review.
- 05
Improve
Review operational performance and refine or expand the workflow for a clear business reason.
Forthwise establishes the commercial context. Ostina provides specialist platform and implementation capability. The scope of each organisation's involvement is agreed before the engagement proceeds.
Useful questions.
Clear answers.
Do we need to replace our existing software?
Not necessarily. Ostina can work with existing tools where supported and appropriate. Integration requirements and access are assessed as part of the agreed solution.
Can we start with one area of the business?
Yes. Begin with a focused process such as email handling, telephone enquiries or proposal preparation. Connect other modules when the business case and operating requirements justify it.
Does AI act without our approval?
The business sets the boundaries. Approval Mode retains human review for the agreed actions. Full Auto can perform permitted routine actions without a person prompting each step. Exceptions, sensitive decisions and work outside those permissions escalate.
What is the difference between AI staff and AI clones?
AI staff take defined business responsibilities across the configured workflow. AI clones provide personal assistance to authorised team members using their permitted context and preferences. Both support the people already in the business.
Do we need technical AI expertise?
No. Forthwise helps clarify the requirement, and Ostina provides specialist scoping, configuration and implementation. The solution should be understandable to the people using it.
Who handles our enquiry and the engagement?
Forthwise is the first conversation. Where Ostina is a suitable fit, an introduction and the responsibilities of each organisation are agreed with you. Scope, delivery ownership, support and commercial terms are made clear before work begins.
Bring the business problem.
Explore what could change.
Faster customer response, less administrative pressure, better sales follow-up or more capacity for the team. Forthwise helps assess the opportunity in its commercial context, then connects you with Ostina where the fit is right.
Capabilities depend on the selected modules, supported integrations and configured permissions. Implementation scope and commercial terms are agreed against your requirements.
Connect the process.