Pricing strategy consultancy · UK-wide

Clearer pricing.
Stronger decisions.

Pricing strategy consultancy for businesses that want clearer margins, more consistent quotations and a commercial model that reflects the value they deliver.

Your first hour with Mark is free.

Bring one pricing or margin challenge. Use your first hour with Mark to explore the commercial context, question the current model and discuss a sensible next step.

Request your free first hour

One focused conversation. No obligation. Any further work is scoped and priced separately.

Independent consultancyDirect access to MarkUK-wide support
Meet Mark. Explore the fit.

Start with your pricing challenge

Tell Mark what your business sells, where pricing or margin feels unclear and what decision you need to make.

Read our privacy policy. Request a conversation; a time is agreed with Mark afterwards.

Submitted securely through Jotform to Forthwise.

Experience that brings context to the decision.

30+years of commercial leadership
15+years in payments
PCI Security Standards CouncilPCIPpayments industry credentials
Chartered Institute of Credit ManagementFCICMcredit management expertise
Illustrative Forthwise pricing consultancy working scene
The challenge

Winning the work.
Keeping the value.

A busy order book does not always mean a healthy commercial model. Inconsistent discounts, unclear delivery costs and offers that are difficult to compare can leave value behind. Review the decisions beneath the price, not just the number on the quote.

  • Discounts are agreed without a consistent commercial rationale.
  • Service delivery costs are hard to see in the quoted price.
  • Packages and recurring models no longer fit how customers buy.
Practical value

From pressure to practical progress.

Each engagement is shaped around the decision, the evidence available and the value that needs to become visible.

01

Fix

Correct pricing leakage, weak governance and unprofitable structures.

02

Improve

Improve margin visibility, packaging, quotation quality and commercial confidence.

03

Save

Reduce avoidable discounting, cost-to-serve mismatch and revenue leakage.

04

Build

Create pricing architecture, service tiers, partner economics and quotation tools.

Scope & outcomes

A focused review.
A useful way forward.

Focus on an offer, customer segment or commercial model. Review the available evidence, challenge the assumptions and agree practical pricing actions that your team can use.

  • Customer value and offer fit
  • Cost-to-serve and margin visibility
  • Pricing architecture
  • Packages and service tiers
  • Recurring and usage models
  • Partner and reseller economics
  • Discount rules and governance
  • Quotation guidance and tools
Further work is agreed separately.
Assess progress through realised price, discounting, margin visibility and quotation consistency. Any deeper research, price testing or implementation is separately scoped. Practical commercial consultancy. Specialist market research, statistical price testing or software development would need a separately agreed scope.
Discuss your next step
Forthwise planning and measurable outcomes for Pricing and Commercial Model Development
Meet your consultant

Commercial judgement.
Personally accountable.

Speak directly with Mark about the pressure behind the pricing decision. His commercial leadership experience brings customer value, sales behaviour, delivery cost and partner economics into one conversation.

Proposed service quote - for Mark’s approval
“Good pricing should make sense to the customer, the sales team and the business. The aim is to protect value without making the commercial model harder to use.”
Draft wording for Mark Kelly, Principal Consultant
Mark Kelly, Forthwise principal consultant
Mark Kelly · PCIP, FCICM30+ years of commercial leadership
One hour. One real challenge.

What we can cover together.

01 / YOUR FREE FIRST HOUR

Understand the model

Discuss what you sell, how you charge and where discounting or delivery costs create uncertainty.

02 / YOUR FREE FIRST HOUR

Explore the pressure points

Consider customer value, quotation consistency, packaging and the assumptions behind your margin.

03 / YOUR FREE FIRST HOUR

Choose a next step

Discuss a focused pricing review and whether Mark’s commercial experience fits the work you need.

A clear start.
No obligation.

Yes. The first hour with Mark is free, with no obligation to commission further work. Bring one pricing or commercial challenge; a complete pricing strategy or analysis is a separately scoped engagement.
A short outline of your business, the offer you want to discuss and the decision you face. You do not need to send confidential financial detail through the enquiry form.
Yes. Pricing, packaging, quotations, partner economics and recurring models can all be relevant. Mark will discuss the fit with your specific situation.
Mark will propose a scope and price if a further engagement would be useful. Any paid work starts only after agreement; there is no automatic commitment.
Assess progress through realised price, discounting, margin visibility and quotation consistency. Any deeper research, price testing or implementation is separately scoped.
Request your free first hour

Prefer to call? 03330 067797